The Trust’s Box4Kids scheme was launched in 2010 when Barrie Wells first purchased an executive box at Liverpool Football Club solely for the purpose of Box4Kids. The box is still used exclusively at every match for the benefit of seriously ill children and in October 2015 the 1,000th guest attended the box.
The success of the box at LFC led to Barrie deciding to take the scheme to the next level by asking organisations and individuals throughout the UK to consider donating an executive box for at least one event per season. Starting from Barrie’s one box at Anfield, to date Barrie has now been able to invite over 8,500 children and their loved ones to attend Box4Kids events over 94 different venues across the UK.
He has inspired many Premier League football clubs, rugby league, rugby union, tennis, Formula One, cricket and The Jockey Club venues to donate their executive boxes at least once per year. Along with every major entertainment arena across the North and Midlands, the O2, the Royal Albert Hall and Wembley all coming on board to support Box4Kids.